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JENNIFER KNEELAND • MARKETING COPYWRITER

Phone: 415.299.0624

Email: JenniferBKneeland@gmail.com

LinkedIn: linkedin.com/jenniferkneeland

Website: www.jenniferkneeland.com

A hands-on professional with expertise in building brand awareness, content creation, story crafting, media marketing, and production management. Experience writing creative and compelling content for marketing and product descriptions, ad copy, newsletters, social media, websites and blogs, professional documents, and correspondence. A reputation for turning ideas into actionable items, being deadline-driven with a strong work ethic, and excellent communication skills. Reads people quickly and effectively, understands their needs, and adapts communications accordingly. Holds a Bachelor’s Degree in English.

EXPERIENCE

Senior Copywriter

Williams Sonoma, Inc. | 2025 - Present

  • Write and edit upper-level editorial creative copy for catalog, website, and retail graphics.

  • Establish and maintain brand voice across catalog, website, and retail, ensuring consistent and compelling messaging.

  • Partner with Executive Creative Director, writers, and cross-functional teams (Merchants, Product Development, Product Information) to plan and execute seasonal editorial and marketing needs.

  • Translate high-level campaigns into editorial pages and content-rich experiences; outline page concepts, develop briefs, and guide design execution.

  • Participate in creative brainstorms to generate campaign ideas, actionable tips, how-to guides, and product launch content.

  • Collaborate with SEO and site teams to integrate topic opportunities and best practices while balancing storytelling and brand integrity.

  • Uphold brand voice management, including creation and upkeep of voice/style guides, while monitoring competitive landscape to evolve tone across channels.

  • Develop editorial headlines, taglines, and home page content in collaboration with designers to ensure inspiration and impact.

  • Uphold editorial standards, track revisions, and manage approvals across all copy assignments.

  • Mentor and edit work of other writers to ensure alignment with brand voice and strategy.

Communications & Marketing Manager

Ashley Morgan Designs | 2016 - 2025

  • Responsible for marketing, communications, brand representation, content creation, and project production.

  • Creating, writing, editing, and producing all marketing communications including:   ad copy, website, newsletters, blogs, inspiration pages, and client correspondence. 

  • Collaborating with owner of the company to create a brand voice.

  • Crafting detailed and innovative product descriptions and email campaigns that reinforced the branding and brand voice. 

  • Developing and executing effective social media strategy for Instagram, Facebook, Pinterest, and LinkedIn.

  • Acted as communication liaison between clients, vendors, and production personnel and lead designer.

Freelance Copywriting Specialist
Saffron and Poe | November 2024 – 2025

  • Creating engaging and tailored marketing copy for product descriptions and website content, maintaining brand consistency.

  • Collaborating closely with the team to refine messaging strategies and craft narratives that resonate with target audiences.

  • Delivering polished content under tight deadlines, demonstrating versatility and self-motivation.

Marketing & Product Copywriter

Scandinavian Designs & Dania Furniture | 2020 - 2023

  • Responsible for marketing, communications, brand representation, content creation, and project production. 

  • Created, wrote, edited, and produced all marketing communications and company copy including: website copy, email campaigns, e-commerce and product descriptions, ad copy, radio copy, product names, social media copy, blogs, style articles, client-facing letters, inter-departmental memos, press releases, and company newsletters.

  • Wrote and edited engaging email copy, subject lines, headlines, and calls-to-action for email campaigns. 

  • Strategized and wrote twice-weekly email marketing campaigns, resulting in a 26% increase in e-commerce revenue generated in 2022.

  • Responsible for unique, technical, and specific website product copy to be used across company publications.

  • Developed and adhered to a product and brand style, tone, and voice: implemented best branding practices, while effectively mastering tone consistency across both company brands. 

  • Actively collaborated with Marketing, Creative, and Buying teams; participated in brainstorming for all copy and content creation, focusing on digital marketing trends, and finding innovative ways to pioneer marketing strategies. 

Communications Associate

Ice Cream & Shoe | 2012 - 2016 (full-time), 2006 - 2012 (part-time)

  • Created website content: chose site structure, wrote, and edited all content.

  • Took and edited photography for website, resulting in dramatic revenue increase.

Product Description Writer

Randi's Jewelry Boutique | 2013 - 2014

  • Wrote creative e-commerce product narratives for individual retail items featured on online jewelry website.

EDUCATION   

Bachelor’s Degree

English, Creative Writing Focus   

Principia College, IL 

SKILLS

  • Copywriting & Editing

  • Strategic Communications

  • Brand Representation

  • Production Management 

  • Social Media Strategies  & Execution 

  • Compelling Storycrafting

  • Content Creation 

  • Product Descriptions

  • Trend Research

  • Streamlining Operational Processes & Protocols 

  • Photography & Photo Editing 

  • Email Campaigns & Marketing Narratives